Chatbots and AI-powered customer interaction have a lot of potential and benefits for the advertising industry, and they are already making a significant impact on the market. The future of AI is bright and promising.
As technology continues to evolve and improve, we expect that chatbots will be able to communicate with users through voice or video, using natural language understanding, speech recognition, and speech synthesis. A more human-like and immersive experience will be offered, especially for sensitive topics, such as health, wellness, and counseling.
Multimodal and omnichannel chatbots will offer a more seamless and convenient experience, by adapting to the user’s context, preference, and device and integrate with other systems and platforms, such as CRM, ERP, or IoT, to provide more comprehensive and holistic services.
As Chatbots will detect, understand, and respond to the user’s emotions, moods, and sentiments using natural language processing, machine learning, and computer vision, they will be able to offer a more personalized and engaging experience. Customers will experience empathy, sympathy, humor, or sarcasm, positive reinforcement, motivation, or even encouragement depending on the situation.
AI-powered customer interaction already revolutionizes the advertising industry, by providing more effective, efficient, and enjoyable ways to communicate with customers, and create value for both businesses and consumers.
Source: Dilmegani, C. (2020, October 2). 84 Chatbot /Conversational AI Statistics: Market Size, Adoption. Research.aimultiple.com. https://research.aimultiple.com/chatbot-stats/
Of course, the opportunities presented are accompanied by significant ethical, legal, and social challenges and implications that need to be addressed and resolved.
Chatbots need to ensure the privacy, security, and consent of customer data, and comply with the relevant laws and regulations. Chatbots also need to ensure the quality, reliability, and transparency of their information, and avoid misinformation, bias, or manipulation.
Finally, chatbots also need to ensure the usability, accessibility, and inclusivity of their design, and avoid confusion, frustration, or discrimination and ensure the balance, harmony, and collaboration between human and machine.