The future of AI in creative content generation is promising. AI will become more capable of understanding emotions, cultural contexts, and individual preferences.
What to expect in the next 3 to 5 years?
The AI-centric Conent Creation Scenario
One extreme scenario is the domination of AI-generated content (including some that is human-validated). This technocratic view of the world misses the intrinsic utility that humans derive from their work or creation. People will continue to write, compose and sing, even if the AI does a better job, because they derive intrinsic pleasure in these activities. More importantly, people will value human-generated content more than AI-generated content once the initial excitement around AI’s capability wanes.
The Human-centric Conent Creation Scenario
The other extreme scenario is societal backlash — maybe even the eventual banning of generative AI tools, in response to a failure to use them responsibly and ethically. This technophobic view of the world undermines the history of human evolution in which we have continuously accepted innovations to further our own biological and cognitive evolution. Access and affordability of content on the internet has not devalued content. On the contrary, it has democratized it, though trust in content has sometimes suffered.
The Conent Co-creation Scenario
A more plausible scenario is somewhere in the middle. Human-AI co-created content will likely make up the largest share of the internet, with a small proportion of highly valued human-generated content and highly creative and/or highly repetitive AI-generated content. This scenario could push humans to really add value and genuinely be more creative. Or we might engage in these activities for self-actualization as opposed to commercial gains. It may also push the people working on AI-generated content to fix its current flaws to improve its trustworthiness.
Eventually, AI will continue to empower human creatives by offering data-driven insights, but the essence of storytelling and creativity will remain a uniquely human art… or will it?
Preparing for the future
Creators of all kinds should embrace generative AI tools and begin experimenting and envisioning how co-creation might work. The people and companies developing generative AI should work to embed trust by design, making these tools responsible, with attention to both risk minimization and ethical use. Confirming that this AI-generated content is trustworthy — accurate, relevant, complaint, bias-reduced and ethical will be critical. That will require responsible AI practices, including AI-specific governance with an appropriately trained human in the loop to verify content and modify it as needed.
In Conclusion
In conclusion, AI-driven creative content generation is redefining the advertising industry by enhancing efficiency, scalability, and personalization.
The delicate balance between human creativity and AI-driven insights will be the hallmark of successful advertising campaigns.
As AI technology evolves, it will continue to shape the landscape of advertising, creating more engaging, authentic, and relevant content that resonates with audiences on a profound level.
Source: PricewaterhouseCoopers. (n.d.). What’s the future of content in the generative AI age? PwC. https://www.pwc.com/us/en/tech-effect/ai-analytics/future-of-content-in-the-generative-ai-age.html