Personalized advertising, formerly known as interest-based advertising, uses customer insights to increase the relevancy of an ad. Increasing in popularity over recent years, personalized advertising can be a powerful tool to improve the relevance of an ad for users while increasing ROI for advertisers. Ad personalization can provide a better user experience and help brands connect with their target audience.
Insights leveraged for personalized campaigns include a wide range of indicators related to human wants and needs, geolocation, and basic demographic information. This data can also be hyper-specific to your target audience, such as a niche interest or buying intent.