In programmatic advertising, native advertising is a form of paid advertising that matches the form and function of the platform on which it appears. It is designed to blend in with the surrounding content and provide a seamless user experience. Native ads can appear in various formats such as sponsored content, in-feed ads, search ads, promoted listings, and more.
Native advertising is different from traditional display or banner ads because it is less intrusive and more contextual. It is often used by advertisers to promote their products or services in a way that feels organic and non-disruptive to the user experience.