Digital Out-Of-Home (DOOH) is a form of media that falls under the umbrella of outdoor or out-of-home (OOH) advertising. It involves the use of digital media for promotional purposes in public spaces. DOOH allows brands to connect with consumers as they go about their daily lives, delivering contextually relevant content to targeted audiences at scale.
While out-of-home media is not new (in fact it’s one of the oldest traditional media worldwide), digitization of outdoor advertising is occurring at a rapid pace and the market is responding. When there is digitization, we also see several integrations, apps and SaaS solutions being offered, something that OOH is experiencing as it transforms itself to a smarter, data-driven version called DOOH.