Cognitive advertising is a form of marketing that relies on AI and consumer behavior to create a personalized relationship with the customer that can increase engagement and ROI. Through a series of interactions with an advertisement, aided by AI and deep learning capabilities, cognitive ad technology can better learn a consumer’s unique preferences and help ensure any brand interactions they’re having are positive ones. The outcome of these positive engagements with your target audience is that it makes consumers more likely to come back and turn these interactions into actual conversions that drive ROI.
Definitions – Cognitive advertising
