Ad verification services in Real-Time Bidding (RTB) are used to ensure the quality and appropriateness of ad placements. These services play a crucial role in maintaining brand safety, preventing malware, and avoiding other types of ad scams that could interfere with the user experience.
Here are some key features of ad verification services:
Identification of Bot Traffic: These services can identify and report on the percentage of traffic that is at high risk for being fraudulent or invalid.
Ensuring Brand Safety: They manage ad placement and verify whether ads were served within domains with potentially safe brand environments.
Blacklist Maintenance: Ad verification services can help maintain blacklists to try to prevent ads from showing in dubious positions.
By using these services, advertisers can ensure that their ads are being displayed in the intended manner and in the right context, thereby protecting their brand image and maximizing the effectiveness of their advertising campaigns.