Voice-activated devices and visual search technologies grow in popularity, AI will be instrumental in optimizing content for these formats. Advertisers must adapt to reach consumers through these emerging channels.
(NOVEMBER 23 Data) – According to Accenture, two-thirds of organizations are planning investments in AI over the next year, with investments expected to boost revenue by over 30% over the next four years. Gartner predicts that AI will be responsible for creating $3.9 trillion in business value this year alone Marketing consultant group Infosys believes that nearly 85% of customer interactions will be managed by AI. (Source: Schiefer, J. (n.d.). Council Post: The Future Of Creativity In Advertising Is AI (For Real This Time). Forbes. Retrieved January 7, 2024, from https://www.forbes.com/sites/forbesagencycouncil/2022/05/16/the-future-of-creativity-in-advertising-is-ai-for-real-this-time/?sh=4ce0121923f7)
Voice and visual search, underpinned by AI, are set to become more integrated into our daily lives. They will enable us to find information more naturally and intuitively, expanding the possibilities of human-computer interaction.
The challenge for the future lies in optimizing these technologies for even greater accuracy and usefulness while ensuring they respect user privacy and data security.
The Bing app supports speech as an input, meaning you can speak to your mobile device and Bing will change your spoken word to text and search that query for you. The Bing app can now change text to speech, meaning Bing can speak answers to your queries back to you with a voice that’s nearly indistinguishable from a human’s. (Source: Bing delivers text-to-speech and greater coverage of intelligent answers and visual search. (2019, March 20). Blogs.bing.com. https://blogs.bing.com/search/2019-03/Bing-delivers-text-to-speech-and-greater-coverage-of-intelligent-answers-and-visual-search)
Source: Beyond Text Searching: a Marketer’s Guide to Voice and Visual Search Optimization. (n.d.). Www.contentstack.com. Retrieved January 7, 2024, from https://www.contentstack.com/blog/all-about-headless/beyond-text-searching-a-guide-to-voice-and-visual-search
Google says; If you can see it, you can search it.
Cameras have become a powerful way to explore and understand the world around you. In fact, Lens is now used more than 10 billion times per month as people search what they see using their camera or images. Soon, you’ll be able to use Lens to “search your screen” on Android globally. With this technology, you can search what you see in photos or videos across the websites and apps you know and love, like messaging and video apps — without having to leave the app or experience.
OpenAI announced they are beginning to roll out new voice and image capabilities in ChatGPT. They offer a new, more intuitive type of interface by allowing you to have a voice conversation or show ChatGPT what you’re talking about.
Snap a picture of a landmark while traveling and have a live conversation about what’s interesting about it. When you’re home, snap pictures of your fridge and pantry to figure out what’s for dinner and ask follow-up questions for a step-by-step recipe. After dinner, help your child with a math problem by taking a photo, circling the problem set, and having it share hints with both of you.
Speak with ChatGPT and have it talk back. You can now use voice to engage in a back-and-forth conversation with your assistant. Speak with it on the go, request a bedtime story for your family, or settle a dinner table debate.
The opportunities for advertising exploitation and development are immense. We expect less typing and easier discovery through the exploitation of visual cues and stimuli.
These technologies are not only transforming the way users interact with their devices but also have significant implications for industries such as retail, advertising, and digital marketing. Voice and Visual Search with AI are expected to bring Improved User Experience, Increased Efficiency (faster than text search, eliminating the need for text-based queries), Enhanced Accessibility, New Marketing & Advertising Opportunities as Businesses will need to optimize their content for voice and visual search, Innovation in Service Sectors, Deep Consumer Engagement.
The new voice technology—capable of crafting realistic synthetic voices from just a few seconds of real speech—opens doors to many creative and accessibility-focused applications.
However, these capabilities also present new risks, such as the potential for malicious actors to impersonate public figures or commit fraud.
Vision-based models also present new challenges, ranging from hallucinations about people to relying on the model’s interpretation of images in high-stakes domains.
Source: Beyond Text Searching: a Marketer’s Guide to Voice and Visual Search Optimization. (n.d.). Www.contentstack.com. https://www.contentstack.com/blog/all-about-headless/beyond-text-searching-a-guide-to-voice-and-visual-search